In the future digital society, technologies are needed to transparently build trust. While the “negative” trust component of the users’ assets not being misused is of major importance.Services and online Activities need to cater a wider range of interests, where social reward have become an important factor in addition to monetary rewards. Nowadays, people and companies have begun to invest in this sort of Social Trust. There is often little incentive to pay for (or invest in ) trust. As with trust, people do not expect to pay for (many) services, as shown by many “free” and popular Socia Media services (Facebook, Youtube, Tumblr etc.). Trust clearly plays a decisive role in the acceptance of some internet services.
Framework of trust
Source: Trust in Digital Life (TDL)
A. Sarma, D. Velthausz and A. Leijtens
Source: Trust in Digital Life (TDL), “Strategic Research Agenda”, 2012, www.trustindigitallife.eu